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Head of Marketing

San Francisco, CA, USA

Job Type

Full Time

Workspace

Hybrid | Remote

About the Role

Transparent House is seeking a skilled Marketing director to develop and execute compelling digital marketing strategies that highlight our cutting-edge CG renderings, animations, and creative production capabilities. This role is ideal for a digital marketing professional with a passion for CG, storytelling, and social media. You’ll be responsible for driving brand awareness, engagement, and lead generation by combining expertise in digital marketing, content creation, and social media management.

Requirements

Key Responsibilities: 
1. Brand Positioning and Promotion Strategy: 
  • Develop and implement a content-driven strategy on Instagram and LinkedIn that underscores Transparent House's leadership and experience in visualization and design.
  • Promote the company as a trusted partner capable of enhancing clients' business value through high-quality, innovative CG visualizations.
  • Collaborate with the marketing team to build strategic partnerships with complementary companies, such as architecture firms, interior designers, and real estate agencies, to expand reach and engagement. 
2. Content Creation and Client Engagement: 
  • Craft a content calendar for showcasing successful projects, focusing on case studies that detail client goals, our unique solutions, and the achieved business results.
  • Highlight industry-specific challenges faced by clients (e.g., limited time for quality visualization, challenges in multi-channel adaptation, and budget constraints) and illustrate how Transparent House’s solutions address these issues.
  • Develop content showcasing our work process stages—concept development, briefing, research, visual concept creation, 3D modeling, client feedback, and final delivery—to build trust and demonstrate our collaborative approach.
  • Share industry trends in visualization, design, and architecture to position Transparent House as an industry expert and thought leader.
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3. Social Media Management: 
  • Create and implement a comprehensive social media strategy, including paid ads, to drive engagement and attract prospective clients within our target audience (architects, designers, real estate agencies).
  • Share posts that emphasize the Transparent House experience, including team features, behind-the-scenes insights, and client testimonials, showcasing the professionalism and unique expertise of our team.
  • Post regularly about the benefits of partnering with Transparent House, including time and cost savings, our adaptable approach, high-quality work, and innovation.
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4. Client-Focused Storytelling: 
  • Share in-depth project breakdowns that highlight client goals, our tailored solutions, and the specific results achieved.
  • Emphasize the unique benefits of working with Transparent House, including rapid project turnaround, cost-effectiveness, and personalized client service.
  • Highlight client feedback to build credibility and attract prospective clients.
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5. Analytics and Optimization:
 
  • Use analytics tools to track and measure the performance of content, social media, and digital campaigns, making data-driven adjustments to enhance ROI.
  • Research and implement best practices in SEO, SEM, and content marketing specifically related to CG and creative production industries.
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Qualifications 
  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
  • 3+ years of experience in digital marketing, content creation, and social media management, ideally within the creative or CG production space.
  • Proven success in building brand awareness and driving engagement through digital channels.
  • Strong writing and editing skills, with a portfolio that includes content related to CG, animation, or similar fields.
  • Proficiency in digital marketing tools, including Google Analytics, social media scheduling software, and SEO/SEM platforms.
  • Knowledge of CG production tools, processes, and industry terminology is a plus.
  • Excellent communication skills, creativity, attention to detail, and a proactive approach to staying ahead of digital marketing trends.

About the Company

Transparent House is an award-winning creative production agency with offices in San Francisco and Berlin. We specialize in high-end photorealistic CG production, animation, and visual storytelling, creating dynamic content for a wide range of industries including tech, retail, real estate and entertainment. Our team is passionate about pushing the boundaries of creativity and technology to produce visually stunning, impactful work for our clients.
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